Case Study

In the kingdom of the blind, the one-eyed man is king. I thought I would try to create my own pond, so that then I would naturally be the biggest fish. You create your profile and get to swiping. Simove told the BBC that he had received matches and been on three dates. He then heard from other people who wanted to create similar apps and decided to trademark Shinder. He also received a letter from lawyers representing the elevator firm Schindler. Simove, a serial inventor who published a Fifty Shades of Gray book comprising of 50 pages that were different shades of grey, said he had not decided whether to fight Tinder over the trademark. The Indian Telegraph is a multi award winning digital media company based in Australia. Established in , The Indian Telegraph plays an important role in bringing the most up to date, exclusive content and content that matters the most to the Indians in Australia around the globe.

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By now, Tinder is probably in the common lexicon. The dating app has been fairly successful , boasting something like 50 million people using it and managing to make something like 12 million matches per day. It’s a household name, in other words, which is what makes it a bit strange to see the company bother to oppose a fairly silly trademark application by one guy who designed a dating app to get dating matches for exactly one person: himself. Shed Simove called the app Shinder and said he built it to find himself a partner.

However, when he tried to trademark it, a Notice of Threatened Opposition was filed to the Intellectual Property Office by dating giant Tinder. To be clear, the attempt to trademark “Shinder” itself is silly.

Shed Simove called the app Shinder and said he built it to find himself a partner. However, when he tried to trademark it, a Notice of Threatened.

The british entrepreneur, author and motivational speaker, Shed Simove, decided to put out on the market a new dating app, conveniently called Shinder. The author created the online dating platform with the purpose of its users having one single correspondence: Shed Simove himself. However, this trademark application suffered an opposition on behalf of the giant Match Group, company that owns the famous app Tinder and which inspired Shinder.

Besides Tinder, Shed Simove was contacted by the legal representatives of Schindler, a swiss elevator fabricant, that notified the British entrepreneur to not enter the elevators and escalators market, being unlikely that such might happen. However, Tinder holders that, in prosecuted the app 3ender which pronounces Thrinder, being an app for bigamist couples for trademark infringement which led 3ender to change its name to Feeld , decided to proceed with an opposition against the registration of trademark Shinder, next to the United Kingdom Intellectual Property Office UKIPO.

From the Industrial Property Law view, in first place, trademarks share high indices of similarity, not only in terms of phonetics, but graphic terms too. Now, before these facts, it is consensual that the presented opposition by the owners of Tinder has a high chance to prevail, despite some reservations regarding the risk of confusion by the consumer public, for being debatable that the public may not foresee that these are two different apps.

An eventual interesting matter, might be the defense of Shed Simove based on parody, which, however, may come as difficult since this legal defense is not envisaged on the European Union. One of the reasons for non-existant legal means for defense by parody might be related to the fact that this may affect the reputation of the previously registered trademark and unfairly taking advantage of its name. The German Federal Court of Justice had in hands a case of trademark parody, in which the famous sports trademark Puma opposed the trademark parody Pudel.

This court decided that there is an eminent risk in allowing the defense of trademark parodies, since their owners can profit with the similarity of their brands with the original ones, using the same to lure the attention of the consumers for their products that, without the existence of the original trademarks, would not be able to capture that attention.

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There’s a whole ‘new version of Tinder’ that might just save one man from a lonely Valentine’s Day

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In , Tinder didn’t even feature in the top five dating apps by downloads on iOS or Google Play in South Korea, according to analytics firm App.

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‘Sheds need love too’- meet Michael Shedworth the man with the fire-blasting disco shed on his head

In the kingdom of the blind, the one-eyed man is king. I thought I would try to create my own pond, so that then I would naturally be the biggest fish. You create your profile and get to swiping. Shed Simove’s one-man dating app, which has seen him on three dates, has upset Tinder.

Online Dating: So Many Tools in the Internet Shed – Kindle edition by von Rath, Kindle App Ad But then I’m probably just another tool in the Internet shed.

The man spotted walking through Bristol with a miniature shed on his head that blasted fire out of the chimney and played loud electronic dance music is called Michael. A stalwart of the festival scene, Michael has been seen at Love Saves The Day in Bristol, and at Glastonbury Festival, but is rarely spotted with the shed head ensemble on the streets of Bristol.

But Bristol Live can reveal that Michael has been sporadically showing up on social media for at least the past four years. Under the name Michael Shedworth, which we would like to think is his real name, he first appeared on the Bristol scene with a shed on his head in Back then, it was just a little shed, without any of the bling for which he has now become famous. And remarkably, it seems the first announcement to the world of the internet made by Michael Shedworth was a video posted on YouTube in August The seven minute video is of Michael going for a job interview at Krishna Worldwide, a business services company that was based just off Park Street in Bristol.

Inside the company, the man interviewing makes it clear that he would need to take his shed off his head for the interview to proceed and for him to be considered for employment. But the manager explains that it is face-to-face and he would be working in a face-to-shed environment – which would not be acceptable. The shed stays, really,” he explained.

In early September , Mr Shedworth opened a Twitter account and posted the Youtube video onto it, but bizarrely, only attracted – until today – just views on Youtube and four followers on Twitter.


The goal of the She Shed is to talk about things that women want to talk about. This week I decided to pull in some dudes to talk about dating apps and websites. These aren’t just any dudes. They are three guys from England that have an accent that a lot of ladies fawn over. The members of the boy band New Hope Club are all off the market so they have clearly mastered the dating world, even being in the public eye.

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Inventor Shed Simove has decided to increase his luck in love – by creating a dating app where he’s the only man available. It’s that time of year again: a long, slow slide into Valentine’s Day. For the loved-up ones among us, that means planning, lots of planning: presents, dinner out But for the single, it’s an annual reminder that we remain alone, unloved and Now, less than two weeks before February 14, one man struggling to find love has decided to increase his luck.

So Shed has invented Shinder , a dating app that features him as the only man. After downloading the app – which is being dubbed ‘Tinder with a twist’ – onto your phone, you can log in through Facebook.

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We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. To learn more or opt-out, read our Cookie Policy. Even if you get a match, it can be difficult to reach a date, let alone a meaningful relationship. Although men can sign up for it, the app is exclusive to women. Simove came up with the idea after striking out on other dating apps. He tried to be quirky on dating sites to better attract matches, but had little luck.

He decided he needed a different strategy to get noticed. In the kingdom of the blind, the one-eyed man is king. I thought I would try to create my own pond, so that then I would naturally be the biggest fish. Shinder works like your typical dating app.

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Now the coronavirus pandemic has only added new momentum to the segment, which has, over the past couple of years, seen the number of apps expand. For Austin, Texas-based Bumble, a carefully constructed India strategy has also fueled growth. Giving women the upper hand by allowing them to make the first move, it also laid emphasis on verifying accounts. Yet, as the market evolves, Bumble will need to work hard to stay relevant.

Edited excerpts:. Before the launch, we spent about a year doing strategic research. We found that a lot of homegrown apps offered matrimony services and people were interested in finding matches. On the other hand, there was a desire for dating. There are people in India who want to connect with others for friendship, for work. And we saw this as an opportunity to bring to India a women-first social network to form those connections in love, life, and work.

Single man Shed Simove’s one-man dating app Shinder upsets Tinder

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Embed Tweet. Shed Simove created a dating app He named it Shinder It’s like Tinder but he’s the only guy Good luck, Shed.

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The Dirty Truth on China Ladies Dating Site

Dating industry news digest for today: young Saudis are starting to date more openly; Tinder is trying to shed its hookup image to win over Asian market; Interesting niche — dating website for asexual people, Asexual Cupid. Due to recent alleviation of ultraconservative social rules in the Kingdom of Saudi Arabia by their crown prince, social media and dating apps are becoming more and more popular there. See full article here. Tinder has a solid image of a hookup app.

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